What is Lifewise?

Despite the fact that almost every working Australian has a level of life insurance cover within their super, Australia has proved to be one of the most underinsured nations in the developed world.

Lifewise is an initiative of the Australian Life Insurance Industry aimed at addressing this issue.

Research conducted by IFSA in 2005 raised the profile of underinsurance, a problem the life insurance industry has been aware of for a while.

Through Lifewise, Australians will be able to find out about:

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